Your first business starts with a question.
Never started a business before? You are in the right place. Salvy helps you understand the basics, explore your idea and work out what to do next. Our startup advice is free.
Ask us for free adviceNo experience needed. No payment or subscription required.
You do not need to have it all worked out.
You might have an idea, a skill you would like to earn from, or simply a wish to work for yourself. Start where you are. We will explain things in plain English and help you identify a manageable next step.
Questions welcome
Ask about the things that feel obvious to everyone else. This is made for people learning from the beginning.
A personal response
Tell us what you are thinking and where you feel stuck. We will review your question and reply by email.
Free to get started
Read the advice below or send a question. You do not need to buy anything or sign up to the newsletter.
Six first steps to explore your business idea
Decide who you want to help
Write one sentence: I help [type of customer] with [problem] by offering [product or service]. Keep it specific enough that you can explain it to a friend.
Find out whether people want it
Talk to potential customers. Ask how they deal with the problem now, what frustrates them and what they already pay for. Listen before spending on a launch.
Write down the costs
List what you need to get started and what you would pay each month. Include materials, equipment and your time. Compare these costs with what you might charge.
Understand the setup
Learn about business structures, keeping records and the rules that apply to your activity. GOV.UK explains how to set up a business. Ask a qualified adviser about your own tax or legal situation.
Plan a small first offer
Choose one clear product or service to begin with. Decide what a customer receives, how much it costs and how you will deliver it. Check any relevant requirements before taking orders.
Learn from your first customers
Ask what worked and what could be better. Keep track of money coming in and going out. Use what you learn to improve your offer before expanding.
What would you like help with?
You do not need a business plan. Tell us your idea or ask a question, even if you are still deciding what to do.
We will reply by email. Sending a question does not subscribe you to marketing emails.
Common questions about starting a business
Can I ask for help if I do not have a business idea?
Yes. Tell us about your skills, interests and what you would like to achieve. We can help you think through a starting point.
Is Salvy's startup advice really free?
Yes. The advice on this page and replies to your startup questions are free. No payment or newsletter subscription is required.
Do I need to register a limited company straight away?
A limited company is one way to run a business, but it is not the only option. Read GOV.UK's business setup guidance to understand the choices and requirements before deciding.
What if I am considering buying an existing business?
Explore our buy versus start calculator to compare the options, or talk to Salvy about buying a business.
Keep learning at your own pace
Explore Salvy's free tools, read our guides or discover The Salvy Report, our free daily read for entrepreneurs.